What is PPC Domination?

Mike Dillard, of Magnetic Sponsoring, and Jim Yaghi, his Pay-Per-Click (PPC) expert, have recently released a new product specifically designed for network marketers who want to use PPC advertising to help build their business. The product is an online video training series called PPC Domination.  I have always been very intimidated by PPC, because I have heard stories of people losing a LOT of money who didn't know what they were doing. Since I fell into the category of someone who didn't know what they were doing with PPC, I always avoided it like the plague.

However, I have always known that Ann Sieg relied heavily on PPC to build awareness for her book, The Renegade Network Marketer, and when I recently read that Mike Dillard built his business almost exclusively using PPC, I knew this was something I could no longer avoid. If I was serious about building a successful business online (and I AM!), then I would have to learn how PPC works.

What is Included with PPC Domination?

The course is accessed online at Magnetic Sponsoring, and all the materials are contained in the user's customer account. They include at the time of this writing:

• Twelve step-by-step training videos, ranging between about 10 and 30 minutes each.
• PDF Resource: The Pain Mind Map
• PDF Resource: Stage 2: General Network Marketing Information Queries
• PDF Resource: Stage 3: Queries Specific to Potions Opportunity
• Two follow-up recorded phone calls created in response to initial questions about the course (read more later in this reviewabout why I think this is one of the most attractive features of this course)

PPC Training for InterNetwork Marketers

PPC Domination aims their service directly at those interested in building an internet network marketing business online, but know little to nothing about how PPC works, InterNetwork Marketers who have always wanted to use PPC, but were afraid of getting burned, and network marketers who have tried to use PPC in the past, but were not happy with their results.

One of the first things Jim points out is that this course is not meant to "game the system",  which is using tricks to outsmart Google's algorithms. These are often referred to as "black hat" techniques (think of the bad guys in most movies about the Wild West). Jim uses more "white hat" techniques, meaning he advises how to create content so that your ideal target market sees and clicks on your ads. It seems PPC and attraction marketing are starting to merge.

If you order PPC Domination, your course will be instantly available in an online format. The course is broken up into a twelve part video training series.  If you have taken advantage of the training at Renegade University then PPC Domination will surely remind you of Mike Klingler's click-by-click training. Jim uses a similar style, even asking the viewer to pause the video at times in order to apply a lesson to their own marketing. Even if you don't have a Google Adwords account, Jim walks you through the process of setting one up step-by-step.

PPC Domination Advantages

The video training in PPC Domination can certainly be considered an advantage. Video is simply one of the best ways to communicate ideas clearly, which is also why you should definitely be using video marketing as part of your InterNetwork Marketing strategy. Jim is very easy going, but he also stays right on topic and gets right to the point. This makes the video flow quickly, and each one has a lot of valuable and relevant information packed into it.

Another advantage for PPC Domination is that it is an online course. You log into your account at MagneticSponsoring and have access to all the videos. Since the course is online, the creators have the ability to add content if and whenever they choose. The two phone calls mentioned earlier were the first example of this.

This feature could prove to be one of the course's biggest selling points. At the very time I am writing this review, there is a LOT of commotion in the PPC world regarding how recent changes to Google Adwords will affect affiliate and network marketers.  Perry Marshall, considered by many to be the top authority when it comes to Google Adwords, writes that Google now views network marketing and affiliate marketing as illegitimate businesses

If Jim and Mike are smart (which they most certainly are!), they will update the content in their course to take these changes into account, and thus continue to attract customers, maybe even more of them, because their course will be even more timely and relevant than it was before. Jim has shown his willingness to continue to offer value, both in the back office of the course, and through his blog, 'Jim's Coffee Adventures', where he fields questions from customers and non-customers alike.  Mike Klingler has done something similar with Renegade University, and he has done very well with this approach.

PPC Domination Updates

I expect this review will just be a starting point for my connection to PPC Domination Project. I will be watching developments in the industry closely, along with Jim and Mike's response to changes which take place. As I learn to apply the principles of PPC, I will likely create an ongoing account of my progress with PPC advertising.