Google Adwords recently changed their advertising policies, and many affiliate and network marketers are in an uproar over it.  The initial perception from many is that Google is deeming affiliate and network marketing as illegitimate.  You might wonder how the Google adwords changes will affect PPC Domination.  Will the course be useless now?  Far from it!  In fact, these changes make this course more valuable than ever.

First, you might want to read the most recent Google Adwords Policies for Affiliate Marketers.  You'll note that Google is only specifically prohibiting data entry affiliates.  They also have some new policies regarding the use of affiliate links.  The following are not allowed:

• Redirect URLs: Ads that contain URLs that automatically redirect to the parent company.
• Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.
• Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site.

 What do these new rules mean?  Well, basically they mean that Google is trying to ensure a quality search experience for their users.  Redirects, bridge pages, and framing are ways to entice a user to click on an ad, only to discover they are suddenly on a site that is selling something they really didn't have an interest in. 

What Jim points out, both in the PPC Domination course, and in his blog, Jim's Coffee Adventures, is that these are not good long-term strategies anyway.  You will actually have a much higher conversion rate (taking the next step on your landing page, whether that's entering their contact information or purchasing a product) if your page continues to appeal to people in the same way as the initial ad they clicked on.  It makes perfect sense.  Why would you want to pay to have people clicking on your ad when they are not your target market, anyway?

If you are a student of attraction marketing, then PPC Domination makes a perfect complement to your training.  It follows the attraction marketing principles and the lessons will feel very natural to you, in terms of content.

So, to answer the question about whether the Google Adwords changes will affect PPC Domination, my answer is yes.  They will make the product more valuable than ever, because people will need to learn to set up a PPC ad campaign putting content first, and Jim teaches how to do just that.